MTG Sans is a custom type­face devel­oped to play an impor­tant part of the new MTG brand, active in 40 mar­kets around the world. The type­face is opti­mized for eight dif­fer­ent dig­i­tal plat­forms includ­ing Swe­dens largest stream­ing ser­vice, Viaplay. I was commissioned by BVD to collaborate and create ­a sim­ple, clear type­face with a per­sonal and human­is­tic touch.
With input from Kurppa Hosk I have designed a unique Slab Serif typeface for Tele2. Each style in the family is optimized for its main use area. The strong, compact Heavy weight with lowered diacritics is a perfect tool for setting tight headlines. The Bold style does its magic in sub-headings and short preambles and the Regular style is optimized for body copy, both in print and on screens.
Tictail, the design-driven startup that has grown from four guys and an idea to 33 employees and 60,000 Tictail stores, decided they wanted to be different. In a landscape where the majority opt for a geometric sans, Tictail turned to explore another direction to build their brand. Tictail Sans is the product of an ongoing discussion on the nature of Scandinavian Design. The typeface is a contemporary grotesk with open counters and is drawn to perform great on modern screens.
Zeta has brought olive oil, pasta and the Mediterranean culinary treats to Sweden. It was founded in 1971 by Fernando Di Luca and is today the most popular brand in this section. This typeface is inspired by Italian Art Deco and comes in different styles and variants.

Designed in 2014. Commissioned and Art directed by Hummingbirds.
Acne Studios had started working on a custom typeface for their new visual identity. I helped finishing the typeface and developed a set of fonts in different styles. Check it all out at acnestudios.com.

2014. Commissioned by Acne Studios.
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